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Posts Tagged ‘e-waste’

I remember it well: standing in the Sharper Image store debating between a three-day Bushnell wireless weather forecaster featuring AccuWeather forecasts and an Oregon Scientific model alongside it that offered more detailed information from a competing service provider, MSN Direct. Both weather stations did something unique: They didn’t require owners to hook up outdoor sensors that generate fickle forecast icons based purely on barometric pressure as opposed to a bona fide regional weather forecast. These weather forecast alternatives, unlike the vast majority of weather gadgets on the market, receive a radio signal that automatically displays forecast data from a genuine weather service.

For a weather junkie or just about anyone who doesn’t want to watch several minutes of TV, boot up a computer or drain a battery on a smartphone merely to check the weather, having weather alerts, pollen counts, humidity and UV Index information at a single glance at no cost beyond that of the device itself seems almost too good to be true. And, in hindsight, it was too good to be true. For those of us who chose wrong, the convenience was not to last. MSN Direct, the service provider for Oregon Scientific-branded weather units, powered down its US and Canadian network of FM radio transmitters on January 1, 2012. And yet, weather watchers were not the only ones to lose. MSN Direct broadcast a variety of data including traffic information, gasoline prices, Doppler weather maps, news, stocks, local events, movie listings to a variety of devices, all of which began with the debut of Microsoft’s novel “Spot” wristwatch in 2004.

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GreenSmart vs. GreenDumb

Trees: 181,000 of them to be exact. That’s the number of leafy green lives we will save if we pay our bills online, writes Vicki Kriz, author of GreenSmart: Save trees, pay bills online in a July 5, 2009 USA WEEKEND Magazine column. A wise idea, right? “To find out the impact your household could make, use the ‘Green Calculator’ at payitgreen.org,” the article concludes. 

That’s all well and good, but who’s asking the even bigger question: How many trees are we trading for coal-burning smokestacks vis-à-vis the increasing load our proliferating gadgets place on the electric grid?

Consider the carbon footprint of the Internet itself. The electrical requirements are astounding, yet as long as the public perceives all things Internet and electronic as a “free Green lunch”, no end to this grand, green e-lusion lies in sight.

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