Blank Weather Forecast On Your Device? Blame MSN Direct

I remember it well: standing in the Sharper Image store debating between a three-day Bushnell wireless weather forecaster featuring AccuWeather forecasts and an Oregon Scientific model alongside it that offered more detailed information from a competing service provider, MSN Direct. Both weather stations did something unique: They didn’t require owners to hook up outdoor sensors that generate fickle forecast icons based purely on barometric pressure as opposed to a bona fide regional weather forecast. These weather forecast alternatives, unlike the vast majority of weather gadgets on the market, receive a radio signal that automatically displays forecast data from a genuine weather service.

For a weather junkie or just about anyone who doesn’t want to watch several minutes of TV, boot up a computer or drain a battery on a smartphone merely to check the weather, having weather alerts, pollen counts, humidity and UV Index information at a single glance at no cost beyond that of the device itself seems almost too good to be true. And, in hindsight, it was too good to be true. For those of us who chose wrong, the convenience was not to last. MSN Direct, the service provider for Oregon Scientific-branded weather units, powered down its US and Canadian network of FM radio transmitters on January 1, 2012. And yet, weather watchers were not the only ones to lose. MSN Direct broadcast a variety of data including traffic information, gasoline prices, Doppler weather maps, news, stocks, local events, movie listings to a variety of devices, all of which began with the debut of Microsoft’s novel “Spot” wristwatch in 2004.

Continue reading “Blank Weather Forecast On Your Device? Blame MSN Direct”

GreenSmart vs. GreenDumb

Trees: 181,000 of them to be exact. That’s the number of leafy green lives we will save if we pay our bills online, writes Vicki Kriz, author of GreenSmart: Save trees, pay bills online in a July 5, 2009 USA WEEKEND Magazine column. A wise idea, right? “To find out the impact your household could make, use the ‘Green Calculator’ at payitgreen.org,” the article concludes. 

That’s all well and good, but who’s asking the even bigger question: How many trees are we trading for coal-burning smokestacks vis-à-vis the increasing load our proliferating gadgets place on the electric grid?

Consider the carbon footprint of the Internet itself. The electrical requirements are astounding, yet as long as the public perceives all things Internet and electronic as a “free Green lunch”, no end to this grand, green e-lusion lies in sight.

“A typical server farm uses 10 to 20 megawatts of power per hour — roughly the equivalent of 10,000 to 20,000 homes with every light and appliance turned on, says Jeff Monroe, VP of design and construction for Metro-media Fiber Network. “On a watts-per-square-foot perspective, data centers are one of the highest energy users in any industry,” Monroe told writer Elinor Abreu of The Industry Standard in 2001.

Today, the demand for new server farm territory has grown more than ever, Microsoft, Google and others admit. Undoubtedly, these football-field size data facilities, some larger still, compete for woodlands and prime agricultural growing areas, too. The green side to digital would appear, in fact, gray.

Who, for that matter, is factoring in the reality that trees are a fully recyclable, renewable resource — excluding old growth and endangered rainforest habitats — whereas the pursuit and production of petro-chemicals in plastics and the electronic circuitry used in everything from desktop PCs to electronic reading devices such as Amazon’s Kindle contain heavy metals and a host of other toxins?

“On average, the production of one eight-inch wafer [chip] requires 3,787 gallons of waste water, 27 pounds of chemicals, 29 cubic feet of hazardous gases and nine pounds of hazardous waste. These chemicals and gases include glycol ethers, which have been identified as ‘serious reproductive toxins’ by the EPA; and arsine, one cylinder of which if leaked could be lethal to an entire semi-conductor production staff,” the Earth Action Network, Inc. published in 1997.

To feed the world’s growing obsession with all things tech and geek, workers in Third World high-tech manufacturing plants are exposed, potentially, not merely to paper dust, bleaching agents or printing inks, but to far worse. And it is the Third World nations, again, who accept thousands of tons of electronic scrap the First World discards — with impoverished children in Africa, India and Asia on the front lines of exposure!

All things considered, does the notion of a “carbon footprint” tell the whole story — or has it perversely enticed us to embrace another form of harm entirely?

In pursuit of our electronic love affair, it would appear that even the most eco-conscious among us have all but forgotten that few of the devices we depend on offer biodegradability and/or minimally toxic manufacturing processes. Lest we forget, those are fair considerations too — more so than a carbon footprint alone can hope to quantify.

The mythologies of going Green are frightfully deep and pervasive. If only it were so simple: Trade this evil for thus-and-such eco-friendly solution! Yet for every action, an equal but opposite reaction. And from the looks of things, a more insidious one at that.

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Resources:

I Screen, You Screen, We All Screen | The Boston Globe

Digital Fallacies

Carbon Myths | The Guardian

Internet Struggles to Contain Carbon Footprint

Alarming Trends: The Internet’s Carbon Footprint

Experts Urge Limited Internet Consumption | UPI

Soaring Internet Usage ‘is threatening the future of Google and YouTube’

Internet Power Usage A Trade Secret | Lawrence Berkeley Lab California

Why is E-Waste Dangerous?

Much Toxic Computer Waste Lands in Third World

Recycling Gone Bad: Where Does Our High Tech Waste Go?

Toxic Technology: Electronics and the Silicon Valley

Are Electronic Gadgets Really Energy Vampires?

Part 1: The Electric Grid—Now and in the Future

Part 2: The Electric Grid—Now and in the Future

Waste Not, Want Not: Energy via the Smart Grid

Energy Hogs on the Server Farm

Behold The Server Farm

Down on the Server Farm (PDF)

More Trees in the Arctic Could Mean…Worsening Climate Change

Trees to Offset the Carbon Footprint?

If You Hug the Trees, Can You Have More Renewable Energy? | NYT

NRDC: Trees vs. Books

Save Trees and Read Green with a Kindle

Toilet Paper and Other Moral Choices | NYT

How Many People Are Using the ‘Net?

Make Your Website GreenCO2Stats