So Far From Green, So Close to Brown: Why An Alternative Energy Future is Slow in Coming

Quick! What type of world did you imagine when you were a kid? Did you foresee yourself darting about in a hovercraft much like the cartoon family in the Jetsons? Vacationing on the moon? A lean, mean greener world? How is it that we find ourselves these many years, decades even, down the road and we’re still looking at a society that in so many ways is what it once was: the world that petroleum built? Decades after the Carter-era gasoline shortages, now with the prospect of $6 gasoline looming before us, we have little to show for our grand hopes and great visions. We’re still talking about moving off foreign oil even as the buzzword “energy independence” has become firmly entrenched in our lexicon. So little, so late.

What happened?

Enter another buzzword: “market ready”. This explanation commonly surfaces to explain why an innovation publicized in Popular Science back in the 1970s, test-marketed in the 1980s or touted by industry in the ’90s has yet to materialize. What’s so difficult for us to implement hasn’t been out of reach of others, however. The Japanese have been using bullet trains for over a decade to travel great distances in a matter of minutes, Denmark in the early 1990s harnessed the power-generation potential of cow manure, among other sources, and Brazilians were riding in alternative-fueled buses and cars more than a decade before the trend caught on in North America.

We here in the United States fancy ourselves on the cutting edge of innovation and invention — indeed that our proclivity to bring new tech to the market will keep us economically viable in a cut-throat global economy — so why is it that green technology is market ready for our international neighbors yet a largely unrealized aspiration for us? Worse yet, why are there rumblings that we’re less inclined to care?

The short answer is this: For all the talk of going green our values don’t allow for the accomplishments of the past. Part of the problem stems from a misread of our own history. We forget that major infrastructure improvements were government backed, from the Civil War-era government bonds that financed the first transcontinental railroad to the post-World War II interstate highway system and the subsequent space race that successfully launched us to the moon. In spite of our history — and apparently in place of our collective sense of pride in funding a modern, first-rate society — we have but one seeming priority, exemplified by yet another buzzword: Privatization.

Private investment is idealized, public investment demonized. In spite of the fact that we have universally benefited from the public-private partnerships of the past we’re preoccupied today with either/or solutions. Cautionary buzzwords define the debate for better or for worse. Don’t let government pick the “winners and losers” — Solyndra is the latest poster child for that no-no. Cable news networks and Internet discussion forums have popularized the notion: government doesn’t produce anything valuable, certainly not jobs. Never mind the apparent contradiction — that this notion poorly reflects how Americans working for defense contractors feel nor their predecessors who fed their families during the Great Depression building community colleges, among other things, as part of FDR’s Works Progress Administration.

Today’s debates aren’t characterized by nuance, reason or historical accuracy — they’re about taglines, talking points and buzzwords.

For all the nonsensical generalizations that preoccupy the public mind there are lesser appreciated reasons why there is more talk of change than change itself. Take the high cost of oil. The media blames geopolitical instability in Iran, specifically, and the Mideast in general. Conservatives blame environmentalists for prevailing against refinery permits and the Obama Administration. Overlooked in the scuffle is a clue to a far less appreciated explanation — one that appears in an unexpected place: “The Undefeated“, a documentary on Sarah Palin. Point Thomson, located on Alaska’s North slope, lay idle 30-some years even as the State of Alaska awaited lease-holder, Exxon Mobile, to tap its vast resources. The documentary credits Governor Palin for putting a stop to “petro hoarding” by threatening to revoke the company’s lease for failing to make revenue gains for the State. Then, and only then, did Exxon Mobile sink their drill bits.

So what does this have to do with hovercraft, high-speed rail and green energy — the lofty advances we think so highly of yet see so little of?

A lot.

It turns out we’ve been wrong in how we frame the debate. True, environmentalists — and just about anyone who doesn’t want a refinery in their own backyard — make it difficult to gain permits and to expand much-needed domestic energy production. And yet this too is true: Old energy benefits from such forces.

The very groups Big Oil demonize as “bad for business” are, in fact, good for profits.

The usual conservative versus liberal scapegoating would have us believe that each is the source of the other camp’s problem. Partisan infighting obscures a salient fact hiding in plain sight: Petroleum is more profitable when supplies are scarce. That’s true when scarcity is artificial — a consequence of deregulation-enabled asset bubbles and paper-based commodities speculation. It’s true when there is geopolitical instability in the Mideast or elsewhere. It’s true when mother nature extracts her revenge. It’s true when a man-made disaster occurs. It’s true when poorly crafted regulatory controls choke off competition. And if we are to believe that “peak oil” plays a role — real or imagined — that, too, contributes to scarcity. Whatever or whomever takes the blame, the result is the same: The more costly, dangerous or difficult it is to drill, refine, transport and sell petroleum, the more costs are passed on to consumers — and the higher profits potentially become.

Whether by greed, necessity or conspiracy we arrive at the same place: pain at the gas pump and the rising cost of everything else. In a word: Inflation. Most Americans reportedly believe the Obama Administration could do more to stop the cascading cost of gasoline while others point out that high gas prices benefit the president’s goal of reduced consumption. But why would the President take such a hit to his approval ratings with an election around the corner? Clearly the Administration has a number of tools at its disposal: reform taxation policy, release strategic oil reserves, ease drilling restrictions or renegotiate leases in much the same way Governor Palin did. And yet there’s a competing factor that can’t be ruled out: Just as high prices serve the interests of sustainable energy backers, it paradoxically serves the interests of Big Oil, strange bedfellows though they make.

The economic ramifications may begin at the pump but they don’t end there. Capital is another factor. Renewable energy, to the extent it is more efficient, represents less profit (certainly at a slower pace). Less profit or a longer-return-on-investment equals less interest on the part of private equity and venture capital firms. Without government subsidies or substantial tax breaks to sweeten the deal, investors are bound to shy away from substantial green energy infrastructure investments. Investors often desire large-scale returns, which may necessitate a large-scale project. This objective, in turn, may be at odds with the resource- and location-dependent characteristics of green energy — a patchwork of solutions consisting of wind, water, solar and geothermal technologies, which may not be up to scale or may add undesirable complexity and cost. And there’s yet another problem: Investors typically seek a relatively quick return on their money. Alternative energy lends itself to the perception that consumers are likely to pay less for a more plentiful resource — all of which spells less profit, particularly in the short term. In other words, the best way to hand Big Oil a brown energy monopoly is to privatize green.

If we wholly privatize progress we’re likely to see very little of it.

Solyndra has become a case study in what Big Government does to distort the free market: the wrong incentives, the wrong bets, the wrong outcome. Still, in the long view of history, success is on the side of visionary partnerships. Nations that get things done aren’t necessarily the oldest, wealthiest or the most resource rich: they’re the ones that set aside individual differences to enjoy cooperative achievements.

Whether our personal stake in the issue centers around losses from our own pocketbooks in the form of jobs, price gouging, taxation or inflation — whether we truly care about a cleaner, greener world or not — it will take a village and a vision to bring about change.

Business is people. Government is people. There is no special moral advantage to public or private interests and endeavors — rather a series of relative advantages and disadvantages that must be weighed on an issue-by-issue, case-by-case basis. Whether Big Business or Big Government helps or harms us is up to us — and the incentives we put in place.

We are the problem. We are also the solution.

When we strike a balance our children or grandchildren just might inherit the fantastical, opportunity-filled future they imagine today. Isn’t that all most of us ever really wanted anyhow?

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RESOURCES

History-Altering Decisions: Clinton Signs the Commodities Futures Modernization Act | Newsweek

Big Oil’s Banner Year: Higher Prices, Record Profits, Less Oil | Grist

Perhaps 60 Percent of Today’s Oil Price is Pure Speculation | Geopolitics-Geoeconomics

Speculation Behind High Gas Prices, Report Says | New York Times

America’s Transportation Infrastructure: Life in the Slow Lane | The Economist

Food Crisis: Causes, Consequences and Alternatives | International Viewpoint

Equitable and Sustainable Globalisation: Principles for Global Governance [PDF] | The Evian Group

The Price of Cheap: The Hidden Cost of E-Commerce

For years “energy independence” has been the catch-all solution promoted by politicians, talk radio hosts, newspaper columnists and others who point out that the U.S. is short on oil refining capacity. Nonetheless, petroleum production facilities are not only in the process of downsizing in response to a weak economy, but permanently so the Los Angeles Times reports in “Oil companies look at permanent refinery cutbacks” [March 11, 2010].

The oil industry, which as recently as 2007 broke so many profit records that allegations of collusion and price-gouging surfaced, is singing a different tune: Limiting supply to increase sagging profit margins is the solution, analysts say, for losses induced by everything from fuel efficient cars to retiring baby boomers who no longer commute to and from work.

And to think: Just a few years ago SUVs, with their paltry ~13 mpg, were the rage from Coast to Coast. Could it be that Cash for Clunkers, unintentionally so, was a little too effective — or are oil industry insiders selling Americans up the river when they can least afford it? Whatever the case may be, nothing says Green like fuel-efficient automobiles and the beginnings of an alternative energy infrastructure. Even so, the picture the LAT paints is far from complete. The Perfect Storm of tightening supply, increasing commodity prices, rising taxes and further job losses looms on the horizon.

Hang on to your hat! The price of life is going up.

Cutbacks and closures of community services nationwide are not cited as a reason for oil refinery cutbacks, but they are egging on these emergent economic norms: Sales tax revenues are down nationwide, and for an increasing number of locals that can only mean an unpalatable combination of higher taxes and limited services. The upshot? Even less incentive for our consumer-driven economy to spread the money around. Local and state governments from California to Michigan are banking on the hope that when the economy rebounds the Red Ink will stop flowing.

Will it?

Even if the demographic shifts associated with baby boomers retiring en masse were not inevitable, a grossly underestimated component to this trend looms larger by the day: e-commerce.

It’s no secret to Internet-savvy folks transversing state lines in search of tax-free online bargains that virtual shopping can be a real moneysaver — and a timesaver to boot. Amazon, for instance, is a leading go-to place for everything from books to home and garden products. Not only are purchases tax-free for many shoppers but free shipping offers often seal the deal.

Never before has the oft-repeated refrain “Shop locally!” encountered so many challengers.

Macintosh computers aren’t cheap now, but they were downright expensive when I purchased my first Apple computer nearly 20 years ago. Back then, it was not unusual to spend $4-10K on hardware alone (CPU, monitor, printer, scanner). The solution? Peruse ads in the back of nationally-distributed computer magazines. There I located a tax-free bargain on the opposite side of the country. Even with the cost of shipping factored in, I saved several hundred dollars foregoing traditional “brick & mortar” retailers. And it wasn’t for lack of local buying options, either: There were plenty of places vying for a slice of the personal computing revolution: Computer City, CompUSA, Circuit City, Fry’s Electronics and Best Buy, just to name a few. Notice what happened, however: All but the latter two succumbed to market forces. Is this because our collective appetite for new and improved technology has diminished? Absolutely not. Americans are more likely to own a personal computer hooked up to a high-speed Internet connection than ever before.

So what changed?

Competition amongst conventional retailers has diminished as more and more players drop out of the market. This makes comparison shopping on the Internet — where a greater number of competitors are in reach — more attractive by the day. Just as Big Box Retailers threatened mom & pop establishments, the Internet is the newest bull in the china shop. To cite just one example, antique stores in downtown areas nationwide have increasingly succumbed to online venues, and bars and restaurants — among the few types of businesses that rely on irreplaceable foot traffic — have sprung up in their wake.

Just how many bars and eateries can a local economy support?

The profound yet oddly imperceptible economic influences wrought by the Digital New Age are numerous: Even as more people embrace Internet shopping, surviving B&M retailers have responded by limiting their in-store selection in favor of just-in-time inventory, of which an increasing percentage is available exclusively online. Shopping at the click of a mouse is both novel and convenient, to be sure, but nonetheless a form of “special ordering” reminiscent of the old-time General Store method of awaiting out-of-town deliveries.

Except that most of us aren’t living in remote outposts.

The Green side of the coin is that fewer and fewer products for which there is inadequate demand are oversupplied to the market, thereby limiting the so-called carbon footprint associated with building and transporting more widgets than there are consumers willing to purchase them. But the environment is not the sole beneficiary. By limiting supply, prices and profit margins are maintained throughout the supply chains. What this means for the rest of us is that the “red tag sales” retailers offer to move an oversupply of product are likely to become increasingly few and far between. Prices between the remaining chain stores are generally pennies apart, and sales leaflets that would appear to advertise discounted deals are increasingly listing regular prices.

This trend presents both an irony and a threat to bargain hunters: B&M retailers that have grown in popularity as consequence of recession-induced thrift include Ross, TJ Maxx and Marshalls — retailers that specialize in discontinued, overstock and out-of-season merchandise offloaded by department stores and boutiques. As mainstream retailers par down inventory, the number and quality of inventory available to discount retailers and Internet shopping sites alike are likely to diminish for the foreseeable future. Consequently, just as demand for bargain bin deals heats up, supplies may be harder to come by. Similarly, as consumers become conditioned to shop for “everything else” online, the convenience, expediency and tax revenue benefits of shopping locally are lost. Eventually, the advantages of web-based commerce — what with United States Postal Service cutbacks, shipping cost increases and the inevitable legislative move to tax online shopping — suggests that this bargain hunters’ paradise may amount to little more than a tool of necessity in the years to come.

Even the Internet cannot overcome a fundamentally flawed economy.

So how do our novel new shopping habits dovetail with the news that oil refiners may permanently shutter facilities? For one, less incentive to drive to the mall. Or to go antiquing in a nearby community. And if you do? Fewer places to shop, fewer products and brands in stock, and fewer still mom & pop establishments. The list of nationally-recognized retailers to meet their demise in the Globalized Era is staggering: Broadway, Fedco, May Company, Woolworth’s, Best, Service Merchandise and Marshall Fields; Circuit City, Linens ‘N Things, The Sharper Image and The Good Guys — to name but a few.

To be clear, traditional retail in some shape or form will never be eliminated. But the trend of online shopping at the expense of local sustainability seems likely to accelerate as retailers respond by narrowing their shelf offerings to match lessening in-store demands. In the even longer term, conventional shopping may again become a destination — traveling long distances to reach large, diverse retail centers that are fewer and further between. The town-by-town, city-by-city retail landscape of today may become a thing of the past, not unlike the drive-in movie theater whose heyday has come and gone. Movie rental stores seem to be the next in the obsolescence line, edged out by inexpensive DVDs sold in discount stores, video-on-demand services and novel new competitors such as Netflix. How much more “local color” will fade from our towns, cities and communities until there are few signs of life outside the ‘net — but for the cookie-cutter ubiquity of fast food joints, liquor stores and dry cleaners?

Be careful what you wish for.

The shift in the way we shop not only impacts our gasoline consumption but just about everything we take for granted close to home: from schools, parks and public safety to the ability to find a suitable last-minute gift in a mass market environment increasingly lacking in diversity. This trend, in turn, suggests an increasing number of commercial real estate vacancies and even fewer sales tax revenues for local municipalities. As retail and warehouse job opportunities erode in much the same way manufacturing jobs did in the 1980s and 1990s, even low-skill service sector jobs are likely to dwindle — all of which adds up to a torrent of Red Ink.

Is it possible to become too good of a bargain hunter? Victims, if you will, of our own success?

As a “starving student” I never would have given it any thought, yet we do, indeed, have the power to harm our communities simply by making a habit of shopping online. It’s not that making a few online purchases here or there will topple the economy, but it is fundamentally shifting the game just as surely as the trend of paperless electronic bill paying has sent the USPS into a tailspin. More ironic still, online shopping — to the extent that it is powered by coal — isn’t much Greener than the conventional sort. According to a CNN report, the more energy efficient consumers perceive their electronics, products, services and transportation sources to be the more resources we consume.

Our entire landscape, physical and economic, is in the midst of gargantuan change. Whether such change represents the evolution of a new, Green economy remains to be seen. It could just as easily represent another largely unanticipated wrinkle in the lockstep march of globalization: Economic “desertification” wherein those who live adjacent to an oasis of innovative upstarts, manufacturing plants and retailers will thrive, whereas the vast majority of Americans, even those who live in highly populated areas, will find it increasingly necessary to shop online because it is no longer profitable for retailers to maintain local operations and/or no longer feasible — as gasoline supplies contract and crude prices increase — to transport durable goods great distances from port to shelf.

Perhaps we’ll save the planet. But will we save ourselves?

Economic experts would likely argue that this is the free market at its finest — and to point out, rightfully so, that such shakeups have occurred with every major technological advance. But such observations do not get at the crux of the question: Are we entering a time in this Globalized Era at which the rate and scope of change may exceed our ability to fully appreciate the ramifications? Will a collective deer-in-the-headlights reaction render legislatures unable or unwilling to craft economic policy conducive to a successful transition?

Put another way, we can’t predict where we are headed because we have never before been there. Consequently, our best attempts to plan for the future are likely to come up short — and all the more so when motivated by the desire not to shake fragile consumer confidence. Conventional wisdom, after all, views the phenomena known as market concentration — a diminishing number of viable businesses competing for our dollar under increasingly deregulated conditions — as the hallmark of “efficiency“. Prices are lower and demands are met so no harm, no foul the argument goes. But the more apt question, the one too few of us appear to be asking — not unlike the way in which financial firms and economists alike underestimated the phenomena of “irrational exuberance” prior to the Great Recession — is whether we’ll fumble the transition because we have failed to appreciate that it is possible to take a “good idea” too far.

Call it wrong and we not only risk a double-dip recession but a generational lifestyle realignment in which a college education, white picket fence, an automobile in the garage, a chicken in the pot, and 2.5 children in the home move increasingly out of reach.

By some counts, the time to have invested in an alternative economy is some 30+ years overdue. By a more conservative measure, we’re nearly 15 years behind the 8-ball both in terms of minimizing harm to human welfare and the climactic shifts associated with the over-use of fossil-fuels. By other accounts, the solutions proposed thus far are recklessly unworthy of widespread adoption.

And that’s why a benign practice so seemingly unrelated to the permanent loss of petroleum refining capacity — shopping online — may evolve into the straw that breaks the camel’s back. The desertification of our consumer-driven economy in the absence of a fully viable way to fill the economic vacuum may very well be a phenomena we do not come to appreciate until the list of “usual suspects” no longer explains a still-lagging outlook years from now.

Of course, there will be oases in this Brave New economic landscape. But the increasing concentration of those jobs in fewer areas of the country nonetheless portends harm to communities that rely upon traditional manufacturing and retail access. And that’s not the only casualty of our worship of all things economically efficient. The otherwise worthy aim of Greening the planet may lose its luster if it comes to mean the absence of opportunity: Restricted access to goods and services. Restricted markets. Restricted tax revenues. Restricted growth. Quite possibly even the best and most innovative entrepreneurial ventures will be forced to settle for a mediocre definition of success in the event that consumers, lacking in discretionary incomespurn new products and services in reaction to lost or stagnating wages.

Will we realize the “price of cheap” before the solution to state and local tax revenue losses shows up in the form of massive tax hikes? That is the question. None of this, of course, even begins to account for the tax hike incentives that exist as a result of a decade-plus worth of war-driven Federal deficits, TARP bailouts, unsustainable trade deficits, and the empty coffers long-predicted of Social Security, among other entitlements — just as baby boomers begin to draw them down.

Even as the storm clouds gather over a still-ailing economy, a recent TIME magazine article echos a common refrain: American innovation, writes Barbara Kiviat in “The Workforce: Where Will the New Jobs Come From?” [March 19, 2010], will offset job losses in time. Let’s hope the Green 21st Century jobs we’ve been told to bank on aren’t a case of too little, too late.

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Resources

All About: ‘Green’ Shopping | CNN

The Fight Over Who Sets Prices at the Online Mall | StarNewsOnline

The Death of Retail | The Entrepreneur Network

New Tack for Taxing Online Sales | Durango Herald News

Killing America’s Jobs Machine | Roanoke Times

The Recession could Reshape State Governments in Lasting Ways | Stateline.org

Comparing Online to “Brick and Mortar” Shopping | Buzzle.com

The Broken Society | New York Times

Customers Want it Cheap, Workers Pay Heavy Price | China Daily

The Price of Cheap Imports: What does America Make besides Policies? | WaterWorld

The Slippery Slope of Price Fixing | E-Commerce News

Sales Tax on the Internet: Who Pays, Who Doesn’t | Yahoo!